OpenText Core Product Traceability Service (formerly GPAS)

Overview

Experience a guided tour of the OpenText™ Core Product Traceability Service, a platform that improves supply chain visibility, safeguards brands against illicit activities, and encourages direct consumer engagement through digital product tracking.

Use Case

End-to-End Product Traceability

The service enables organizations to assign unique digital identifiers (such as secure serialized QR codes) to every product. These identifiers allow for real-time tracking and authentication throughout the supply chain, from manufacturing to consumer delivery.

Supply Chain Monitoring and Brand Protection

Users like Simon, a Senior Director of Supply Chain Operations, can monitor for illicit activities such as counterfeiting, theft, and unauthorized distribution. The platform provides real-time dashboards, anomaly detection through customizable business rules, and immediate alerts for suspicious activities. This helps prevent revenue loss and reputational damage from counterfeit or diverted products.

Real-Time Data and Analytics

The Command Center dashboard offers insights into product activity, including authentication events, scan locations, and trends. Users can drill down to individual product records, view scan histories, and export data for further analysis. The system highlights unusual scan patterns (e.g., high scan counts in multiple countries) to quickly identify potential issues.

Product and Inventory Management

The platform allows for comprehensive management of product data, including manufacturing details, batch numbers, and expiry dates. Users can track shipments, analyze inventory at each supply chain node, and generate traceability event reports for specific items or shipments.

Supply Chain Node Visualization

Users can review and update the network of manufacturers, distributors, and retailers, ensuring all supply chain connections are accurately represented and monitored.

Customer Engagement and Marketing

Clare, the Director of Customer Experience, leverages the platform to connect with consumers via QR codes on products. These codes provide access to product information, how-to guides, promotions, and loyalty programs. The system supports customizable landing pages, data collection for marketing, and automated messaging to consumers after product validation.

Market Insights and Scan Analysis

The platform offers analytics on consumer scan activity, allowing filtering by product, date, and location. This helps organizations understand market engagement and the effectiveness of anti-counterfeiting measures.

 

---